美国人最喜爱的咖啡店,不是星巴克!

这家美国人最喜爱的咖啡店实际上以食物闻名。

东海岸和西海岸的咖啡竞争常常是Dunkin’ Donuts与星巴克相抗衡,但是现在美国更喜欢另一家咖啡店。根据Harris Insights&Analytics的一项新民意调查,Dunkin’ Donuts和星巴克没有获得2018年咖啡店年度最佳品牌奖,只有Krispy Kreme。

实际上,你最喜欢的甜甜圈店是以其他咖啡为中心的品牌,比如Dunkin’ Donuts和星巴克。哈里斯民意测验的第30次年度EquiTrend调查是美国持续时间最长的调查之一,调查了77000多人对随机选择的品牌。每年的研究共有3000多个品牌,只有80个奖项的品牌命名的一年。除了公众舆论之外,民意测验还利用他们的品牌资产指数来计算熟悉度、质量和购买考虑因素,以确定获胜者。这项调查也从打印机到鞋类商店,而不仅仅是食品相关品牌。

Award Category 2018 Brand of the Year  
Animal Welfare Nonprofit Best Friends Animal Society
Burger Restaurant Five Guys Burgers & Fries
Car Audio Bose In-Vehicle Audio
Casual Dining Restaurant (TIE) The Cheesecake Factory and Texas Roadhouse
Chicken Restaurant Chick-fil-A
Coffee Shop Krispy Kreme
Coffee Maker Keurig Coffee Makers
Computer Manufacturer Microsoft Computers
Cruise Line (TIE) Disney Cruise Line and Royal Carribean International
Department Store Kohl’s Department Stores
Digital Camera Canon Digital Cameras
Disability Nonprofit Autism Society of America
Economy Hotel Microtel Inn & Suites
Environmental Nonprofit National Wildlife Federation
Extended Stay Hotel Home2 Suites by Hilton
Factual Entertainment History Channel
Footwear Store DSW (Designer Shoe Warehouse)
Full Line Automotive Honda Vehicles
Full Service Airline Hawaiian Airlines
General Entertainment AMC Television Network (American Movie Classics)
Greeting Card Hallmark Greeting Cards
Hardware & Home Store The Home Depot
Health Nonprofit (TIE) St. Jude Children’s Research Hospital and Shriners Hospitals for Children
Home Entertainment Electronics Bose Home Entertainment Electronics
Ice Cream & FroYo Shop Ben & Jerry’s Ice Cream Shop
International Aid Nonprofit Food For The Poor
Internet Radio Service Pandora Internet Radio
Investment The Vanguard Group
Kids TV Disney Junior Television Network
Life Insurance AXA Life Insurance
Luxury Automotive Lexus Vehicles
Luxury Department Store Nordstrom Department Stores
Luxury Hotel Four Seasons Hotels and Resorts
Major Appliances KitchenAid Appliances
Media Streaming Device Amazon Fire TV/Fire Stick
Mexican Restaurant Taco Bell
Mid-Market Hotel Hampton Inn & Suites
Military & Veteran Serving Nonprofit Paralyzed Veterans of America
Mobile Payment PayPal
Multi-line Insurance AAA Insurance
National Bank Capital One
News Service BBC News
Off-Price Retailer TJ Maxx Stores
Online Auto Shopping Kelley Blue Book (KBB.com)
Online Bank Barclays Online Bank
Online Home Search Zillow.com
Online Job Search Indeed.com
Online Travel Service TripAdvisor
Package Delivery UPS (United Parcel Service)
Pay Cable TV Network HBO Television Network
Payment Card Visa
Pizza Chain Blaze Pizza
Premium Hotel Marriott Hotels
Printer HP Printers
Property and Casualty Insurance GEICO Auto & Home Insurance
Real Estate Agency Berkshire Hathaway HomeServices
Rental Car Enterprise Rent-A-Car
Sandwich Shop (TIE) Panera and Subway
Smartphone Apple iPhone Smartphones
Smartwatch ASUS ZenWatch Smartwatch
Social Networking Site YouTube
Social Services Nonprofit Ronald McDonald House Charities
Sporting Goods Store DICK’S Sporting Goods
Sports TV ESPN Television Network
Super Regional Bank BB&T Bank
Tablet Computer Apple iPad Tablets
Tires Michelin Tires
TV Network PBS Television Network (Public Broadcasting Service)
TV News The Weather Channel
Upscale Hotel Courtyard Marriott
Value Airline Southwest Airlines
Video Streaming Subscription Netflix
Virtual Personal Assistant (TIE) Amazon Alexa and Apple Siri
Wireless Carrier Verizon Wireless
Youth Nonprofit Reading Is Fundamental (RIF)
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