这家美国人最喜爱的咖啡店实际上以食物闻名。
东海岸和西海岸的咖啡竞争常常是Dunkin’ Donuts与星巴克相抗衡，但是现在美国更喜欢另一家咖啡店。根据Harris Insights&Analytics的一项新民意调查，Dunkin’ Donuts和星巴克没有获得2018年咖啡店年度最佳品牌奖，只有Krispy Kreme。
实际上，你最喜欢的甜甜圈店是以其他咖啡为中心的品牌，比如Dunkin’ Donuts和星巴克。哈里斯民意测验的第30次年度EquiTrend调查是美国持续时间最长的调查之一，调查了77000多人对随机选择的品牌。每年的研究共有3000多个品牌，只有80个奖项的品牌命名的一年。除了公众舆论之外，民意测验还利用他们的品牌资产指数来计算熟悉度、质量和购买考虑因素，以确定获胜者。这项调查也从打印机到鞋类商店，而不仅仅是食品相关品牌。
| Award Category | 2018 Brand of the Year |
| Animal Welfare Nonprofit | Best Friends Animal Society |
| Burger Restaurant | Five Guys Burgers & Fries |
| Car Audio | Bose In-Vehicle Audio |
| Casual Dining Restaurant | (TIE) The Cheesecake Factory and Texas Roadhouse |
| Chicken Restaurant | Chick-fil-A |
| Coffee Shop | Krispy Kreme |
| Coffee Maker | Keurig Coffee Makers |
| Computer Manufacturer | Microsoft Computers |
| Cruise Line | (TIE) Disney Cruise Line and Royal Carribean International |
| Department Store | Kohl’s Department Stores |
| Digital Camera | Canon Digital Cameras |
| Disability Nonprofit | Autism Society of America |
| Economy Hotel | Microtel Inn & Suites |
| Environmental Nonprofit | National Wildlife Federation |
| Extended Stay Hotel | Home2 Suites by Hilton |
| Factual Entertainment | History Channel |
| Footwear Store | DSW (Designer Shoe Warehouse) |
| Full Line Automotive | Honda Vehicles |
| Full Service Airline | Hawaiian Airlines |
| General Entertainment | AMC Television Network (American Movie Classics) |
| Greeting Card | Hallmark Greeting Cards |
| Hardware & Home Store | The Home Depot |
| Health Nonprofit | (TIE) St. Jude Children’s Research Hospital and Shriners Hospitals for Children |
| Home Entertainment Electronics | Bose Home Entertainment Electronics |
| Ice Cream & FroYo Shop | Ben & Jerry’s Ice Cream Shop |
| International Aid Nonprofit | Food For The Poor |
| Internet Radio Service | Pandora Internet Radio |
| Investment | The Vanguard Group |
| Kids TV | Disney Junior Television Network |
| Life Insurance | AXA Life Insurance |
| Luxury Automotive | Lexus Vehicles |
| Luxury Department Store | Nordstrom Department Stores |
| Luxury Hotel | Four Seasons Hotels and Resorts |
| Major Appliances | KitchenAid Appliances |
| Media Streaming Device | Amazon Fire TV/Fire Stick |
| Mexican Restaurant | Taco Bell |
| Mid-Market Hotel | Hampton Inn & Suites |
| Military & Veteran Serving Nonprofit | Paralyzed Veterans of America |
| Mobile Payment | PayPal |
| Multi-line Insurance | AAA Insurance |
| National Bank | Capital One |
| News Service | BBC News |
| Off-Price Retailer | TJ Maxx Stores |
| Online Auto Shopping | Kelley Blue Book (KBB.com) |
| Online Bank | Barclays Online Bank |
| Online Home Search | Zillow.com |
| Online Job Search | Indeed.com |
| Online Travel Service | TripAdvisor |
| Package Delivery | UPS (United Parcel Service) |
| Pay Cable TV Network | HBO Television Network |
| Payment Card | Visa |
| Pizza Chain | Blaze Pizza |
| Premium Hotel | Marriott Hotels |
| Printer | HP Printers |
| Property and Casualty Insurance | GEICO Auto & Home Insurance |
| Real Estate Agency | Berkshire Hathaway HomeServices |
| Rental Car | Enterprise Rent-A-Car |
| Sandwich Shop | (TIE) Panera and Subway |
| Smartphone | Apple iPhone Smartphones |
| Smartwatch | ASUS ZenWatch Smartwatch |
| Social Networking Site | YouTube |
| Social Services Nonprofit | Ronald McDonald House Charities |
| Sporting Goods Store | DICK’S Sporting Goods |
| Sports TV | ESPN Television Network |
| Super Regional Bank | BB&T Bank |
| Tablet Computer | Apple iPad Tablets |
| Tires | Michelin Tires |
| TV Network | PBS Television Network (Public Broadcasting Service) |
| TV News | The Weather Channel |
| Upscale Hotel | Courtyard Marriott |
| Value Airline | Southwest Airlines |
| Video Streaming Subscription | Netflix |
| Virtual Personal Assistant | (TIE) Amazon Alexa and Apple Siri |
| Wireless Carrier | Verizon Wireless |
| Youth Nonprofit | Reading Is Fundamental (RIF) |
